Apples iPhone Introduction Part 1

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    Apples iPhone Introduction Part 1 

    In his introduction of the first iPhone, Steve Jobs, former CEO at Apple, did a fantastic job of applying the idea of perceptual maps to describe how his new product compares with competitive products in the smartphone market.  

    Use the ideas he presented to briefly describe one (1) product (good or service) offered at a business you are familiar with and the products that compete with yours.

    Describe the unique selling proposition (USP) for your product. How is it superior to the competitor you identified above?

     

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