Going Green – Critical Thinking Essay

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    This assignment is for tutot KIMKIM only.
    Please follow all of the assignment guidelines including a minimum 900 word count and MLA format.
    Assignment 1 – Going Green
    Objectives:
    To practice close reading of a visual text using the semiotic method discussed in our textbookSigns of Life.
    To also apply the concepts from the assigned readings to your analysis of an advertisement.
    To effectively organize an essay (thesis statement focused paragraphs introduction conclusion) that forwards an argument using effective support and logical reasoning.
    Readings
    FromSigns of Life
    Laurence Shames The More Factor (80)
    James B. Twitchells What We Are to Advertisers (177)
    Julia B. Corbetts A Faint Green Sell: Advertising and the Natural World (235) This piece is long so give it time!
    Phyllis M. Japp and Debra K Japps Purification through Simplification: Nature the Good life and Consumer Culture (128) This piece is long and fairly complicatedagain give it some time.
    Both Japps and Corbetts essays will help you to formulate your paper
    Writing Assignment:
    This assignment asks you to study advertisings exploitation of environmentalism in order to sell products. Specifically you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads–what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT green advertisements.
    Select a set of Green Advertisements (1-3) and then in a 900-1000 word essay address one of the following prompts:
    Option I:
    Select a single CURRENT ad (or you may chose several) that uses nature as a backdrop and conduct an in-depth analysis of it. As a critical framework use the six reasons advertising can be faint green that Julia B. Corbett outlines in her essay. You do not have to apply all the reasons–you may choose the ones that you think most apply to your ad(s)
    Option II:
    Again select one or several CURRENT green ads; then adopting the perspective of Laurence Shames in The More Factor (80) write an essay in which you argue whether the faint green advertising Corbett describes is an expression of the American desire for more and discuss the extent to which these traits appear in the ad(s) youve selected.
    Option III:
    Study one issue of a current travel magazine (maybe even tourism advertisements for Los Angeles or California) focusing on the advertising (or a selection of ads focusing on travel). To what extent is nature presented as sublime or as backdrop? (again you are using Corbett here). Use your observations to demonstrate refute complicate the idea that presenting nature as unproblematic can have a dangerous effect on our environmental consciousness.
    Option IV:
    Write an analysis of thecontradictionsyou find in (1-3) green marketing campaigns/advertisements that present the possession of consumer goods as ways to achieve the simple life. Consult both Japp and Japps Purification through Simplification (128) and Julia B. Corbetts A Faint Green Sell: Advertising and the natural World (235) to develop your response.
    For allfour options:
    Your essay must reference (in a thoughtful way) at least two of the assigned readings fromSigns of Lifeand include a works cited page.
    Make sure that your argument is focused with a clearly articulated thesis statement and that this statement appears somewhere in the first 1-2 paragraphs. Your thesis should name/identify your ads and the degree to which you find them effective/ineffective or even problematic in their use of one or several of the concepts from our readings.
    Support all assertions with evidence from the advertisements.
    Don’t overlook the text in favor of the images and don’t overlook the images in favor of the text. Make sure that you discuss all aspects of the ads which are relevant to your analysis.
    It may help to first think about the target audience for a particular advertisement
    All papers and rough drafts should be typed double-spaced with a 12 point font and 1 inch margins.Integrate sources effectively and use correct MLA style including in-text document and Work Cited Page.
    Due Dates
    Feb. 27 Rough Draft is due–Peer review. Missing peer review or participating with an incomplete draft (you should have at least 600 of the 900 word requirement) lowers final paper grade ten points. The system will assign a paper for you to review.
    March 5 Final Draft is due (don’t forget to include a works cited page)

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