Identifying and Evaluating Emotional Appeals

For this activity please do the following:
1. Refer to Exercise 6-1 in your textbook (p. 275) and selectfivedifferentemotional appeals that you’d like to discuss and analyze. There are 10 emotional appeals listed — you only need to choose 5 of them!
2. For each emotional appeal that you’ve selected findoneprint or video (e.g. a commercial) advertisement that uses the appeal. Thus you are locating five total advertisements (one advertisement for each of the 5 emotional appeals you’ve selected).
After you’ve found your 5 print advertisements and/or commercials you’ll create a brief write-up for each advertisement.Specifically in a 1-2 page paper (Word document) please respond to the following three questions foreachof your advertisements:
1.Brieflydescribe the advertisement. Consider the following aspects: What’s happening in the print ad or commercial? What are the people doing and why? You don’t need to describeeverythingabout the advertisement but make sure to include anything related to the emotional message.
2. Identify which emotional appeal that the advertisement uses andexplainhow the advertisement creates and/or represents this specific emotional appeal. What about the advertisement appeals to the emotion?
3. Do you think that the emotional appeal is effective? In other words does the use of the emotional appeal help make the advertisement persuasive? Why or why not? Be specific with your argument here!
Guidelines:
Additional Guidelines:
-As with all written assignments in this class this assignment should be in Times New Roman 12 point font with 1-inch margins. Please double-space this assignment as well.