Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

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    The following 5 questions. Please follow 6th edition APA format  including ample research.  It  is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is  organized. Deliverable length: 5 page minimum,

     

    Question 1:

     

    Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

     

    Question 2:

     

    Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

     

    Question 3:

     

    How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

     

    Question 4:

     

    What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

     

    Question 5:

     

    Define direct marketing and give some real world examples.

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