campaignassignment10pg.docx

CAMPAIGN ASSIGNMENT

For this assignment research Beto Orouke campaign for President. Use EBSCO and the internet to research this campaign. Apply the material in the text.

A plagiarism score of higher than 20% on Turn-It-In will results in a 0 for the assignment.

1) STAGES OF THE CAMPAIGN

This section contains material on the stages of the campaign which you will need in your assignment.

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Using Yale's five-stage developmental model, identify the stages of his presidential -campaign giving specific examples from history. Give specific attention to applying the stages of a campaign to history. Document your sources using the APA format. You must use EBSCO or other on-line sources available through the Amberton Library. You may also use books available through Ebrary and net library to complete this assignment. These on-line books are available on the library’s on-line resources. Do not try to complete this assignment by using the website for speeches.

2) WHO IS HIS AUDIENCE? HOW DOES HE TARGET THEM?

From library and Internet research, identify his voting base including a discussion of the demographics.

3) SPEECHES

Determine how he used the language in his speeches to persuade his audiences

4) BEHAVIOR

Using the text material, analyze his behavior in one of his speeches. Identify which speeches you are analyzing. Make conclusions about his nonverbal behavior.

5) FALLACIES

What fallacies can you identify in the campaign, the speeches, or the advertisements? Use the fallacies listed in the text.

This assignment requires outside research and should be approximately 10 pages typed. Use the APA format. See the for this course. This assignment should demonstrate that you understand and can apply the text. Please write out the questions completely and then answer them.

Inquiry and Analysis Rubric

	Excellent (3)	Acceptable (2)	Unacceptable (1)
Topic selection	Student demonstrates excellent ability to apply their critical thinking skills to identify when a campaign began and then logically apply the stages of the campaign to history.	Student demonstrates some critical thinking skills by applying some of the stages of a campaign to a presidential campaign.	Student demonstrates limited critical thinking skills.
Existing Knowledge, Research, and/or Views	Student consults at least 6-8 on-line sources for the analysis..	Student consults 4-5 sources for the analysis	Student’s paper has fewer than 3 sources.
Analysis	From the research, the student thoroughly identifies the political base by analyzing the campaign	Students use their EBSCO skills to locate several sources in a campaign and audience analysis	Students use few EBSCO sources in their audience analysis.
Design Process	Student selects excellent speeches and analyzes them to determine what persuasive techniques he was using to influence his followers	Student selects several excellent speeches and analyzes the persuasive communication accurately.	Student does not demonstrate the ability to analyze speeches effectively.
Conclusion	Thoroughly describes his nonverbal behavior applying the text material and reaches conclusions about his overall image.	Describes some of his nonverbal behaviors applying the text.	Has little discussion of his nonverbal behavior.
Limitations	Student identifies multiple fallacious arguments.	Student identifies two fallacies.	Student fails to identify fallacies.
Documentation	APA format is used accurately and consistently. Paper is of appropriate length and discussion is clear and precise.	APA format is used accurately. Paper is of appropriate length and discussion is acceptably clear.	APA format is not used to an acceptable manner. Paper is not of the appropriate length and the discussion is unclear.