Social Media in Business (BUS5415.E1)

Assignment 1 Part B, Worksheet

NAME: Karishma Sagar

Please “Save As” this file and include your name in the file name before you upload to Moodle.

DIRECTIONS

Throughout this course, some of your assignments will require you to apply what you learn to an example organization or business. Since social media can be different depending on the type of organization/business, your assignments will require you to do various exercises related to these four primary types of organizations:

· B2C (Business-to-consumer) – companies that sell to individual purchasers who buy and consume products/services for personal use.

· B2B (Business-to-Business) – companies that sell to other businesses or entities that use the products/services as part of daily business operations, or to create a final product they sell to consumers.

· Non-profit organization not operated by a government entity – organizations that generate funds, but use what they earn for some type of philanthropic, humanitarian, social or charitable purpose.

· Government agency or group – an entity that provides oversight and administration of specific functions as outlined by its government and is operated by its government. This can be at any level such as in the United States, it could be at a city, state or federal level.

The assignment for this week is to choose one business or organization for each of the four categories listed above. As you go through this course, certain assignments will ask you to apply what you learned to each of your chosen businesses. Because you will be working in the context of your four organizations, I suggest you choose ones that you are interested in, since these organizations will be the base of several of your future assignments. A few things to note when making your selections:

· Once you choose these for businesses/organizations, you CANNOT change them.

· If your B2C company also serves the B2B market, you CANNOT use the same company for both categories. Please choose two different companies

Use the form on the next page to provide the names of your selected organizations and some basic background information.

If you need further clarification on whether your choice fits the category, refer to the last section of your weekly guide, or reach out to me with questions.

Business-to-Consumer

Name of your selected B2C company: Amazon

It really doesn't matter if you're a small business, a distributor, or a big company. There is already a method to attract business customers on Amazon. With just a special set of tools for B2B e-commerce, you will indeed be able to find new ways to connect with new business customers through such a trusted Amazon experience. To reach business owners, you can be a Professional seller. You can also use Amazon Business if you already sell to businesses.

Website URL: https://www.amazon.com/

Business-to-Business

Name of your selected B2B company: Samsung

Possibilities are, you think of Samsung often as a company that makes electronics for people to use. But it also has a very big business that serves more than 15,000 big companies and hundreds of thousands of small businesses through its partners. Samsung's security software platform and Project AppStack, which also will likely have a new name in the future. These two projects give businesses a new way to get SaaS tools and native apps on their employees' phones, as well as new tools for development companies that make these services easier to find.

Website URL: https://www.samsung.com/us/

Non-profit Organization (not operated by a government entity)

Name of your selected non-profit organization: World Wildlife Fund

WWF tends to help communities around the world save the natural resources they need, change markets but also policies to be more sustainable, as well as restore and maintain species and their habitats, among other things. Their efforts make sure that the value of nature is taken into account when people make decisions at a local and global level.

Website URL: https://www.worldwildlife.org/

Government Agency or Group

Name of your selected government agency/group (if using an acronym, also provide the full name): Environmental Protection Agency

The Environmental protection agency protects workers and the environment from major health risks. It funds as well as conducts research, makes but also enforces environmental rules, and sponsors and funds research. It is in charge of keeping and enforcing national standards under a number of different environmental laws, with help from state, tribal, and local governments. It gives some of the work of approving, monitoring, and enforcing some of the work to the US states and the federally recognized tribes. The Environmental protection agency has the power to fine, punish, and do other things to stop people from doing bad things. The agency also works with businesses and then all levels of government on a wide range of voluntary pollution prevention programs and energy-saving projects, as well as with the public.

Website URL:

Please make sure to include your name on this document (at the top of the page) and also in the file name.