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    There are many reasons for an owner to place a brand on their hotel, but some feel that three factors are beginning to challenge the brand value proposition:

    • Distribution sites, such as Expedia.com and Booking.com
    • Review sites, like TripAdvisor and Yelp
    • The lack of brand loyalty often shown by Millennials

    Do you think these factors represent a real challenge to brands, or are they just hype?  Will brands need to adjust their value proposition?

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