Investigation of a Brand’s Communications and Recommend Brand Communications Strategy

Your task is to investigate about the communications of a brand and then to recommend a brand communications strategy to STARBUCKS SINGAPORE. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications. This is an individual written report that should be submitted on 4th April 2022. It should consist of 3,800 words. 

*Please refer to the attached PDF file for more details!