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    MARKETING PLAN

    “Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation). Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint….Review the sample from your Chapter # 2, pages 60 through 64) Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension. There is “no limit” as to the number of pages to be written/submitted; (You should not copy/paste any “Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is important for your overall grade

    Marketing Management

    Text Book:

    Marketing Management

    14 edition.

    Philip Kotler; Kevin Lane Kelle

    r

    MARKETING PLAN

    “Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation).

    Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five

    elements there are sub

    –

    elements which are very impor

    tant to cite and develop. (Hint….Review the sample

    from your Chapter # 2, pages 60 through 64)

    Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension.

    There is “no limit” as to the number of pages to be writ

    ten/submitted; (You should not copy/paste any

    “Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is

    important for your overall grade

    Marketing Management

    Text Book: Marketing Management 14 edition.

    Philip Kotler; Kevin Lane Keller

    MARKETING PLAN

    “Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation).

    Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five

    elements there are sub-elements which are very important to cite and develop. (Hint….Review the sample

    from your Chapter # 2, pages 60 through 64)

    Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension.

    There is “no limit” as to the number of pages to be written/submitted; (You should not copy/paste any

    “Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is

    important for your overall grade

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