Module 1 Case 1 Strategic Review

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    PLEASE READ BACKGROUND INFO BELOW AS IT CONTAINS ASSIGNMENT INFO. TURNIT IN USED
    XCG
    THE EXCELLENT CONSULTING GROUP
    Communication from Art Epance:
    Welcome to this project. ABC Company and Whole Foods Market expect us to provide them with top-notch advice on how to integrate Whole Foods into ABC Company. I will be working on analyzing ABC Company. You will be working on analyzing Whole Foods Market. Review as much information as you can on the Whole Foods Market website particularly that in the Investor Relations section. At a minimum review the following materials in preparation for your report/analysis:
    Required Reading
    Reuters Company Profile:Whole Foods Market. Retrieved on November 7 2012 from: http://www.reuters.com/finance/stocks/companyProfile?symbol=WFM.O
    Case study:http://pnphillip.asp.radford.edu/whole%20Foods%20Case.pdf(be sure that you do not rely on this document as your primary source of information but be sure that you have synthesized information from multiple sources).
    Thompson A. (2015 Sep. 16). Whole Foods Markets generic & intensive growth strategies. Retrieved fromhttp://panmore.com/whole-foods-market-generic-strategy-intensive-growth-strategies (againdo notrely on this document as a primary source of information but be sure that you have synthesized information from multiple sources).
    Whole Foods Market website: http://www.wholefoodsmarket.com/ Retrieved on November 7 2012.
    Whole Foods Market (about the company)Whole Foods Market Retrieved on November 7 2012 from: http://www.wholefoodsmarket.com/company-info.
    Whole Foods Market Annual Reports. Retrieved from: http://investor.wholefoodsmarket.com/investors/financial-information/annual-reports-and-proxy/default.aspx.
    Review Case Analysissince it is so important in this final course. The purpose of a Case is to show that you have thought critically about the subject matter that you are learning and to make an argument for aClaimabout the specific situation in the Case Assignment. Stephen Toulmin has developed an Argument Methodology that is very useful inMaking a Case. To review Case Analysis and Toulmin’s Argument Methodology go to Making a Case.
    Case Assignment
    First you need to do a strategic analysis of Whole Foods Market. The executives want us to provide an independent objective view of Whole Foods Market’s current strategic position including full information of Whole Foods Market’s mission vision and values. They want to identify its current set of strategic goals and acriticalassessment of the competition and the competitive environment (remote and operating environments). Also they want to see the opportunities and threats Whole Foods is presently facing and they need a general idea of the company’s strengths and weaknesses. Whole Foods Market and ABC Company want to know if we think they should make any strategic changes or continue with the status quo. Synthesize everything you have learned provide a final recommendation and justify your reasoning.
    Keys to the Assignment:
    The report must be 5-7 pagesminimum and no more than 10 pages.
    Assignment Expectations
    Your paper will be evaluated on the following seven points:
    TIPS AND SUGGESTIONS
    Module 1 – Background
    Strategic Review
    OVERVIEW OF CASES
    The Integrative Case Project (which you learn more about in the Case) focuses mainly on using Organizational Diagnosis (OD) models to analyze Whole Foods Market. For purposes of the Case studies you will assume the role of a consultant for the Excellent Consulting Group. You will need to study Whole Foods Market and prepare reports for your boss Art Epance who is the Senior Project Manager at the Excellent Consulting Group. Essentially the ABC Company has determined that it will require an outside review of Whole Foods Market to assist the company in determining how to proceed relative to integrating Whole Foods Market into ABC Company.
    Each Case will be a separate analysis task in which you will prepare a report. The details of these assignments are explained in the Case assignments in each module.
    The four cases in this course include the following:
    The SLP for this course involves participating in a simulation exercise. Unlike cases which are static simulations are interactive and you can see the results of your decisions. Additionally you can repeat the simulation to improve the quality of your decisions.
    GENERAL SLP SCENARIO:
    The 4-module SLP sequence for BUS599 requires that you run a simulation over an 18-year period and that you analyze the outcome of the decisions you make at each decision point.
    In this course we will be using the MIT Solar Power Pricing Simulation.
    The Industry Evolution Management Flight Simulator portrays the growth and competition of firms as an industry evolves. Playing the role of chief executive for one of the firms in the industry you make key decisions involving pricing investment and marketing in order to succeed in the marketplace.
    This version of the simulator has been customized to portray the solar power industry specifically SunPower and other manufacturers of photovoltaic panels (PVs). While historically the cost of electricity from PV panels has limited them to niche applications there is massive potential for growth in the market if solar power could become a viable alternative to traditional sources of electricity.
    In the simulator your job is to maximize SunPower’s cumulative profit over a period of eighteen years. To do this you make pricing and investment decisions each simulated time period.
    As a young company with a new innovation you will start the game with a technology that you hope stays proprietary. In theory you can reap the benefits of technological advancements from the rest of the industry while spreading your advancements to them.
    In addition you (or your administrator) have the option of setting several other competitive and market scenarios including the sources and rates of learning the strength of knowledge spillovers entry of new competitors and external incentives that help to drive consumers towards using solar power.
    You will receive periodic reports including your income statement and industry data. You need to select your strategies based on those reports your understanding of the underlying industry structure and your best judgment about how your competitor and customers may respond.
    Though the model has been carefully calibrated and tested it is not designed to predict the future or exactly match the history and special circumstances of SunPower. Rather it is used to illustrate competitive dynamics important not only in the photovoltaic panel industry but in other contexts you may face. Instead of merely beating the game focus on understanding the underlying industry structure so you can develop robust successful strategies.
    *** Source: Sterman J. (2014). Eclipsing the competition: The Solar PV industry simulation. Forio. Retrieved on November 23 2014 from http://forio.com/simulation/solar-test/index.htm#page=market_research
    GET FAMILIAR WITH THE SIMULATION
    Familiarize yourself with the simulation. This will require that you get an in-depth understanding of the terminology used in the simulation as well as the pricing and cost structure of the product. As you begin this simulation (Year 1) your market share is only 2.40%. Your role with the company is to expand your companys market share over the multi-year period of operations while recognizing the highest possible cumulative profit. To do this you must make favorable pricing decisions and you must ensure that you are improving your product while simultaneously lowering unit costs. Product improvements are determined by the % of revenue allocated to process improvement (i.e. technological advancement = lower unit costs).
    Be sure to review the SunPower case study as it will provide you with background and context for the simulation: http://forio.com/simulation/solar-test/downloads/SunPower-Henderson.pdf
    Then visit the simulation here:
    http://forio.com/simulation/solar-test/index.htm#page=market_research
    At the landing page click on Play as an INDIVIDUAL. Then choose a Screen ID and click Submit.
    Explore the interface and get familiar with it and the information it provides. The menu on the left-hand side shows these options:
    NEED TO BRUSH UP ON CVP ANALYSIS?
    You were introduced to this method in your previous courses but this link will provide a refresher.
    Fundamentals of Cost-Volume-Profit Analysis (n.d.).
    Should you need to brush up on financial analysis the following presentation provides a very good overview of financial statement analysis:
    http://vrpacioli.loyola.edu/ac102/chapter17/chapter17.ppt
    Optional Reading and Resources
    Remember that in preparing the assignments for this module (as those that follow) you must demonstrate thatyou know how to use the appropriate business tools for such an analysis. This will require you to integrate learning from courses throughout the MBA program.
    Other Useful Resources
    You may access some useful Internet and other resources relating to such matters as financial ratios and processes for measurement of organizational resources (both tangible and intangible)through the following links:
    http://www.investopedia.com/university/ratios/#axzz2JNe7QCr3
    http://www.sveiby.com/articles/IntangibleMethods.htm

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