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    Operations Management

    Assignment 1: LensCrafters Case Study Due Week 4 and worth 250 points 
     This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text. Write a six to seven (6-7) page paper in which you:   

    1. Evaluate  LensCrafters’ operations strategy and explain how the organization  seeks to gain a competitive advantage in terms of sustainability.
    2. Analyze  how operation management activities affect the customer experience.  Select two (2) operation management challenges and provide the solutions  for confronting them.
    3. Examine LensCrafters’ value chain and  evaluate its effectiveness to operations in terms of quality, value  creation, and customer satisfaction. 
    4. Determine the different  types of performance measurements that can be used to measure  LensCrafters’ service-delivery system design. Select at least two (2)  types that can be applied and provide justifications for the selection. 
    5. Examine  the different types of technologies applied to LensCrafters’ service  operations and evaluate how the technologies strengthen the value chain.
    6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

    Your assignment must follow these formatting requirements:   

    • Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
    • Include a cover page containing the title of the  assignment, the student’s name, the professor’s name, the course title,  and the date. The cover page and the reference page are not included in  the required assignment page length.

    The specific course learning outcomes associated with this assignment are:   

    • Apply the concept of operations management. 
    • Compare and contrast the difference between a supply chain and a value chain.
    • Analyze the types of measures used for decision making. 
    • Analyze the five key competitive priorities and their relationship to operations strategy.
    • Analyze different types of technology and their role in manufacturing and service operations.
    • Use technology and information resources to research issues in operations management. 
    • Write clearly and concisely about operations management using proper writing mechanics.

     

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