INSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:

    1. Target customers: identify your target customer groups and explain your selection.

    1. Industry Analysis: A report on what’s going on in the market.

    1. Marketing Plan: Describing how you will attract prospects, convert them to paying customers and maximize the lifetime customer value.

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