CONTEMPORARY ISSUES IN MARKETING

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     “Select two disruptive technologies and discuss the implications to contemporary theory and practice of marketing” 

     

    Your papers should demonstrate –

     

    • That you have read the key papers 

     

    • That you have independently found relevant further papers/readings 

     

    • That you are working to understand them 

     

    • That you have identified the key ideas 

     

    • That you have benefited from discussion in seminars 

     

    • That you can develop your own ideas and conclusions from your reading 

     

    • That you can provide full academic referencing 

     

    • That you can provide examples of good and poor practice 

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