Effects of Advertising Presentation

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    Choose a product or service from these examples:

    · Fast food

    · Class of consumer product

    · Personal care

    · Automobile

    Research the Internet to analyze how that product or service has been advertised.

    Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

    · Who determines ethical standards for advertising?

    · In what ways has advertising affected American culture?

    · What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

    · Discuss some of the critical issues that may arise from the following areas:

    · Children and advertising

    · Advertising in schools

    · Health and advertising

    · Political advertising

    · Find one example of a commercial that strikes you as particularly creative and appealing:

    · What are the elements that are unusual?

    · What is the target group of the commercial?

    · How does the commercial appeal to consumers?

    · Why do you believe this commercial to be effective in brand name recognition?

    · How are ethical standards met (or pushed to their limits)?

    Illustrate your findings with specific examples. List any references on the last slide.

    Format consistent with APA formatting guidelines.

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