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    There are many ways in which businesses accomplish the task of branding and marketing. Almost all of the time, the method used by organizations is dependent on what they are attempting to achieve; in conjunction with other criteria like market positioning, market dynamics, and also target clients-; just to name but a few (Woschnick, 2021). Whenever a business picks a suitable method, it is likely to have a beneficial impact on its progress and expansion while guaranteeing to establish a competitive edge over its rivals. This paper will discuss the marketing and branding strategies for a product.

    Advertisers use the phrase "marketing strategy" to allude to a business's comprehensive approach to acquiring new customers and transforming them into paying subscribers for its goods or services. Social media marketing is one of the marketing strategies that a business may use to promote its product (Woschnick, 2021). Providing individuals with content that they find valuable and would be willing to share across their social media platforms is the purpose of social media marketing, which usually culminates in more publicity and more website views and visits. Additionally, social media shares of content, videos, and images impact SEO strategies by regularly increasing relevancy in search results on social media platforms like Facebook and Twitter, as well as search engines like Google and Yahoo.

    The second marketing strategy is content marketing. The focus of content marketing is on educating instead of selling whenever it comes to influencing consumer purchasing behavior. When using this strategic marketing method, the ultimate goal is to create and distribute information that is pertinent to clients' needs to entice people who are most suited to your product or service and are therefore the most likely to purchase your product or service (Woschnick, 2021). With continuing communications, content may be modified to reflect the facts businesses learn about clients over time. It can take on a range of formats, including visualizations and web pages as well as podcasting or film production.

    Lastly, a referral program is also a marketing strategy that applies to a product. A referral program is a term that refers to a systematic technique that businesses employ to incentivize customers to inform others about their merchandise (Woschnick, 2021). Incorporating particular affiliate initiatives, client referral programs, as well as partner initiatives as part of the promotional strategy structure is intended to offer existing clients instant credibility, allowing them to help build a business' client base. The terms "referral programs" and "referral marketing" are constantly used interchangeably.

     In branding, a logo is a visual representation of a brand's identity and ambitions in able to link with a customer's expectations and aspirations. Logos are crucial to a brand's reputation in marketing. A strong logo might mean the difference between a memorable brand and an ordinary one. In this case, where a graphic t-shirt is a product an abstract logo would be appropriate. As with brand markings, an abstract logo is simply a symbol, but one that is unique to an individual. This style of graphic does not have to be a representation of an actual object; instead, it is a one-of-a-kind logo that expresses something distinctive about a brand (Meagher, 2022). Combination marks are another logo that can be used in branding. Although the name implies otherwise, combination logos integrate and mix both graphics and text within their design. Combination mark logos can be created using any arrangement of words and pictures; a person can match a letterform with a caricature, and nameplate with an abstract picture, or any arrangement that appeals to most consumers.

    Taking an example of a Graphic t-shirt as a product a business producing it can employ the above marketing and branding strategy to reach its target clients. The target market for Graphic t-shirts is the millennial generation as well as the young generation. These individuals like wearing clothes with graphics/drawings hence they are the best market for this product. It is also easier to reach them by the use of the above marketing approaches discussed above. For instance, social media marketing is very effective since a majority of these people spend a good portion of their time online. Also using product branding which is attractive and appealing may entice them to take note of the product and also influence them to make a purchase. However, there are challenges associated with these types of marketing and branding.

    Creating content that aligns with the target market can be sometimes challenging. The needs of young people keep on changing and it is difficult to trace what they want. This poses a challenge to marketers since they do not know the type of content to use when marketing (Jbrown, 2021). Promoting brand recognition is probably the most difficult aspect of marketing and branding, as one would not be attempting to create leads if they were not attempting to raise brand awareness. While raising brand awareness is not difficult in and of itself, doing so efficiently can be tricky. While building brand awareness is not difficult, developing meaningful brand awareness material might be difficult if someone does not have a huge amount of information, to begin with (Jbrown, 2021). There are opportunities when using the pinpointed strategies. For example, there is using social media there is an opportunity that a large number of customers will be reached. Additionally, the millennial generation is easy to approach. Therefore the company can rely on referrals and word of mouth to convince other customers about their products.

    References

    Jbrown. (2021, August 23). The 10 biggest digital marketing challenges facing small businesses (and how to overcome them). DPi Graphics. Retrieved April 6, 2022, from

    Meagher, G. (2022, January 9). The 9 types of Logos & How to use them. Tailor Brands. Retrieved April 6, 2022, from

    Woschnick, V. (2021, August 11). Top 10 most effective marketing strategies for B2B and B2C. Top 10 Most Effective Marketing Strategies for B2B and B2C. Retrieved April 6, 2022, from

    MARKETING AND BRANDING

    Running head: MARKETING AND BRANDING

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