Product Mix and Product Life Cycle For the last twenty

    0

    Product Mix and Product Life Cycle
    For the last twenty years your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. The product is in the mature stage of its life cycle. As a result sales are flat. Your marketing manager decides that it is time to expand the product mix to increase revenue and wants you to come up with a new drink aimed at a younger market the fifteen- to twenty-one-year-olds.
    Create a 300- to 400-word response and answer the following:
    Describe the new product.
    Would you keep that same brand name or use a new one? Why?
    Would it be similar to or different from the existing drink? Why? If it would be different explain how.
    Be sure to properly cite your sources using APA; include your references and in-text citations.
    Attachments:

                                                                                                                                      Order Now