Assignment question: Snazzy sodas is known for a variet

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    Assignment question:
    Snazzy sodas is known for a variety of all natural sodas as well as its efforts toward social responsibility
    The company has decided to produce a new line of energy drinks and while it does not have the resourcrs to promote its product widely it can make sizeable impact with a carefully chosen market segment. The CEO AND vice president ( marketing) have different views on the market target strategy which the company should use for the new energy drinks.
    Q1-outline and discuss the market targeting strategy that you would recommend snazzy implement for its new line of energy drinks. Provide rationale for your strategy choice
    Q2- explain the consumer behaviour characteristics that are likely to influence consumer purchases of this new product.
    The 2 questions would be combined together not separate
    Word max 550 words not more
    Attachments:

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