BUSINESS ADMIN OPEN DISCUSSION DUE MAY 5

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    • Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
    • Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.

    BUSINESS LEVEL STRATEGY 

    -COST LEADERSHIP

    -DIFFERENTIATION

    -FOCUSED COST LEADERSHIP 

    -FOCUSED DIFFERENTIATION 

    -INTEGRATED COST LEADERSHIP/DIFFERENTIATION STRATEGY 

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