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    Develop the skills to assess the success of the plan.

    • Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
    • Demonstrate how to build a competitive advantage through functional level strategy

    Prompt:

    Prepare a strategic plan that contains the following sections:

    • Executive Summary
    • Company Overview (with ticker symbol)
    • Company History
    • Products and or services
    • Operations
    • Vision
    • Mission Statement
    • Corporate Values & Culture
    • SWOT Analysis
    • Competition
    • Management team/Leadership
    • Financial Outlook
    • Strategies
    • Conclusion

    • Your company selection must be listed on either the NASDAQ or NYSE.
    • To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
    • You may review the sample strategic plans shared in the resource section.
    • Review the examples listed below
      DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
    • You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles).
    • Minimum 12 full pg of content (Word Document) of strategic material (does not include cover pg, executive summary nor reference pages); DO NOT GO OVER 14 pg

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