Assignment 1: Bottling Company Case Study Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles […]
Marketing Communication and Brand Strategy Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft® Word. This document should address Item a and d of the Situational […]
McDonald’s – The Coffee Spill Heard ‘Round the World The coffee spill lawsuit against McDonald’s launched a host of other lawsuits against the same […]
Mod 6: Intrinsic and Extrinsic Rewards For this assignment, imagine that you are an organizational change consultant who has been asked to propose intrinsic and extrinsic […]