COM-370-mPRINCIPLES OF PUBLIC RELATIONS

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    I need the following discussion questions in 200 words each. Please provide individual references for each question. Please provide the references immediately after each question

    MODULE 1

    DQ1

    There are many definitions of public relations. There are several listed in the book and many more online. What is the definition you feel best reflects what you know about PR? Why are you drawn to this definition? How do the journalism, marketing, and advertising differ from public relations?

    DQ2

    Imagine that you are entering the public relations field promptly after graduating with a bachelors degree. Will you seek a job in a PR firm or an in-house PR department for a company? Why?

    MODULE 2

    DQ1

    Identify one modern example of public relations communication. Identify how one of the four classic models of public relations was used in the public relations communication. Do you feel an appropriate model was used in the situation? Why or why not? What would have been a better or equally appropriate model to use in that instance?

    DQ2

    Is there more innovation in the PR field now than there was in the past? How do todays trends compare to key events that shaped the PR profession in the past? Give specific examples to support your claims and rationale.

    MODULE 3

    DQ1

    Review the eight elements of a program plan. Which two do you feel are the most essential? Why? What are the benefits of putting an extra emphasis on these elements?.

    DQ2

    Which do you feel is the least effective way to measure message exposure? What is the most effective? Why?

    MODULE 4

    DQ1

    What is the role of opinion leaders in the formation of public opinion? Why can this be an effective persuasive tactic in affecting public discourse? What are some credibility factors to consider?

    DQ2

    Apply the phases of the conflict management life cycle to a recent popular news event. Would you have handled anything differently?

    MODULE 5

    DQ1

    Various methods and collateral can be used to deliver publicity materials to the media. Name four methods and compare their relative strengths and weaknesses. Which method do you believe to be the most effective distribution channel? Why do you think that method is the most effective?

    DQ2

    Companies are increasingly working with TV and film studios to have their products featured as part of the program or movie. What is this practice called and what are your thoughts on this trend? Share an example of this that you have witnessed that you feel was done particularly well or poorly.

    MODULE 6

    DQ1

    Why can blogging or content creation be an effective PR tool for a company? What are the benefits or potential downfalls?..

    DQ2

    Many organizations have social media policies in place for individual employees. Research several online. Do you feel it is appropriate to put guidelines in place for social media use? Why or why not? What about the policies did you expect to see included and what did you find that was unexpected?

    MODULE 7

    DQ1

    What are some of the public relations difficulties that a corporation may encounter when it conducts business in another country?.

    DQ2

    Why are employee relation efforts so important to a companys image and reputation? What are some tactics practitioners can employ to strengthen employee relations?

    MODULE 8

    DQ1

    Choose a specialty area in PR. Detail several common tactics associated with this specialty area. Why are these tactics important to this specialty area?

    DQ2

    Consider everything you have learned about nonprofit PR. Find a specific example of a nonprofit PR campaign. Summarize the campaign. What did you like about it? What would you change about it? What other factors should be taken into consideration?

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