Examine the main different types of values that a company could seek to maximize.

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    • Read the article titled “2016 Oil and Gas Trends”,located at http://www.strategyand.pwc.com/trends/2016-oil-and-gas-trends. Next, argue for or against this statement: Acompany should determine its goals and values before performing an industry analysis”. Explain your reasoning– you may use examples from other industries as wellto support your response.
    • Examine the main different types of values that a company could seek to maximize. Give your opinion as to whether or not a company should maximize its profits or social good, when these two (2) are in conflict.Provide a rationale and / or a real-world example to support your response.

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