Research paper for Southwest Airlines

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    Please use a separate paragraph for each item listed. Include all items; if its not applicable for example there are no legal issues discuss it. Fully and properly cite all quotes and ideas per MLA format.
    Part 1Company Discussion
    ____ Intro: Company is very brief overview of the history size number of employees locations products etc.
    ____ Mission. Quote AND discuss.
    ____ Vision. Quote AND discuss.
    ____ Values. Quote AND discuss.
    ____ Current Business Strategy.
    ____ Stakeholders. List them. Do not list individual shareholders.
    ____ Financial overview: 3 years revenues profits.
    ____ Financial history: historical stock performance.
    ____ Debt. Discuss if its an issue or not.
    ____ Patentsonly if applicable.
    ____ Legal issuesare they applicable or not? Do not list lawsuits.
    SWOT: (In narrative form)
    ____ Strengths.
    ____ Weaknesses.
    ____ Opportunities.
    ____ Threats.
    Part 2Industry Discussion
    ____ Intro: Blank Company is in the ______ Industry. Trends up down predictions.
    ____ Competitor 1: Intro & overview. Market share compared to your company. 3 years revenues and profits.
    ____ Competitor 2 Market share compared to your company. 3 years revenues and profits.
    ____ Competitor 3 Market share compared to your company. 3 years revenues and profits.
    Part 3Environmental Discussion (you are not directly mentioning your company)
    ____ PEST: Overview of outside factors affecting the industry.
    ____ Political factors affecting Industry.
    ____ Economic factors affecting Industry.
    ____ Social factors affecting Industry.
    ____ Technological factors affecting Industry.
    Works Cited Page (Per MLA format) at least five sources three of which must be from the Course Guide listed below:
    Business Source Premiere Business Insights Global LexisNexis Edgar (10K) Investext Passport IbisWorld Mintel as well as any industry specific database found through the course guide.

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