Why is it important for a brand to segment your customers? Should all customers be treated the same?

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    DiscussionCOLLAPSE

     

    Question 1

     

    Part 1

     

    Why is it important for a brand to segment your customers? Should all customers be treated the same?

     

    Part 2

     

    What should a brand consider when developing and/or introducing a new product to the market? 

     

    Question 2

     

    Part 1

     

    What is a “brand”? Why is it important for companies to establish a brand identity? 

     

    Part 2

     

    How would a company differentiate itself when offering services? What are the (4) I’s of service? 

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